Growth and performance marketer with 10+ years across B2B and B2C.

I was the only marketer at a B2B SaaS startup selling deal management software to institutional real estate investors. I built the entire demand generation engine from zero: paid search, paid social, email, content, SEO, webinars, events, and the website. I owned $10K–$20K/month in paid media across LinkedIn, Google Ads, and Microsoft Ads, and led marketing for a new product launch end to end — positioning, campaigns, and automated pipeline reporting in HubSpot. I partnered with sales and BDRs throughout on lead quality, ICP refinement, and account targeting.

On LinkedIn alone, campaigns reached 1.2M+ impressions and ~700K video views at a $2.53 average CPC, against a narrow institutional ICP.

Buyers were starting to ask ChatGPT and Google AI instead of searching. So I built an AI search optimization program: schema markup, AI-citable content architecture, and high-intent editorial content. Google AI search visibility went from effectively zero to 3,000+ impressions in 3 months.

At a financial media company, I built and ran the demand gen program for an in-house advertising product targeting public-company executives. Email nurture, LinkedIn ads, gated content, and ABM for pre-IPO and enterprise accounts — on roughly $10K/quarter. I briefed and directed a designer, an in-house video team, and a CRM administrator to execute it, and partnered with sales on ICP and messaging.

The program generated 354 leads, 250+ MQLs, and 50+ sales meetings, converting ~23 clients by the time I left. LinkedIn retargeting beat cold outreach by 20% on both CPL and CTR, so that's where the budget went.

Same company, consumer product: A/B testing and ad optimization grew lead volume 111% while cutting CPL 27%. On owned channels, I grew TikTok from 1,000 to 58,200 followers and YouTube from 100 to 5,000 subscribers, all organic, and took a podcast from 100 to 12,000 monthly listens through strategic distribution partnerships.