Brianna Anthony
Growth and performance marketer with 10+ years across B2B and B2C. I work AI-first. Based in Kamloops, BC, working remotely.
Dual US/Canadian citizen — authorized to work in both countries, no sponsorship required.
I was the only marketer at a B2B SaaS startup selling deal management software to institutional real estate investors. I built the entire demand generation engine from zero: paid search, paid social, email, content, SEO, webinars, events, and the website. I owned $10K–$20K/month in paid media across LinkedIn, Google Ads, and Microsoft Ads, and led marketing for a new product launch end to end — positioning, campaigns, and automated pipeline reporting in HubSpot. I partnered with sales and BDRs throughout on lead quality, ICP refinement, and account targeting.
On LinkedIn alone, campaigns reached 1.2M+ impressions and ~700K video views at a $2.53 average CPC, against a narrow institutional ICP.
Buyers were starting to ask ChatGPT and Google AI instead of searching. So I built an AI search optimization program: schema markup, AI-citable content architecture, and high-intent editorial content. Google AI search visibility went from effectively zero to 3,000+ impressions in 3 months.
At a financial media company, I built and ran the demand gen program for an in-house advertising product targeting public-company executives. Email nurture, LinkedIn ads, gated content, and ABM for pre-IPO and enterprise accounts — on roughly $10K/quarter. I briefed and directed a designer, an in-house video team, and a CRM administrator to execute it, and partnered with sales on ICP and messaging.
The program generated 354 leads, 250+ MQLs, and 50+ sales meetings, converting ~23 clients by the time I left. LinkedIn retargeting beat cold outreach by 20% on both CPL and CTR, so that's where the budget went.
Same company, consumer product: A/B testing and ad optimization grew lead volume 111% while cutting CPL 27%. On owned channels, I grew TikTok from 1,000 to 58,200 followers and YouTube from 100 to 5,000 subscribers, all organic, and took a podcast from 100 to 12,000 monthly listens through strategic distribution partnerships.
I use AI to cover more ground. I rebuilt and relaunched a company website on Vercel using Claude Code, and site traffic was up 27% in the first month. I automated recurring cross-channel ad reporting with AI-assisted workflows, and before that I built every marketing dashboard my last company had in Looker Studio: client-facing monthly reports and internal dashboards updating daily.
I started out in luxury real estate marketing in Chicago, moved through Seattle and then Vancouver, and somewhere along the way became the person companies bring in to build things from scratch. I've managed budgets from $2K to $500K, and I once cut $125K from a $500K budget without losing results. These days I live in Kamloops, BC with my husband, our son, and two dogs. When I'm not working, I'm usually reading.
MS, Marketing (Integrated Marketing Communications), Roosevelt University · BA, Journalism, Indiana University
If you're hiring for demand gen, growth, or performance marketing — let's talk.